In 2025 we’re celebrating our 50th year of trading, and National Liquor News honoured this achievement with the following article. 

Founded by Joe and Ross Fassina in 1975, the business has not only withstood the test of time but thrived, thanks to a blend of innovation, dedication, and a commitment to local customers. As it celebrates its golden anniversary, the business is in its third generation of family ownership, led by Adam and Elise Fassina, who continue to carry forward the values passed down through the generations.

“We are so proud to have reached this milestone,” said Elise Fassina. “It’s a testament to the hard work of my grandfather Joe, my father Ross, and my aunt Eleanor, who built this business from the ground up. Joe was well-loved in the local community, and it’s heartwarming to hear stories about him even today.”

Looking ahead, Fassina plans to continue its evolution, embracing technology to enhance the customer experience.

“Our next phase will focus on offering a more seamless shopping experience, both online and in-store,” she explained. “We’ve already built 50 years of expertise in the South Australian market, and we’re excited to use that knowledge to grow and compete with the bigger players in the industry.”

As part of the strategy for future growth, Fassina Liquor is upgrading its systems to provide even better service.

“We’re taking our time to make sure everything is perfect,” Fassina added. “When the new system rolls out, our customers will love the enhanced store experience and loyalty program.”

But what truly sets Fassina Liquor apart from its competitors is its focus on customer service. Fassina notes that this personal touch is the foundation of their continued success.

“We offer real customer service. Whether it’s carrying a carton to someone’s car or sourcing a product, we go the extra mile. We’ve lasted this long because we’ve built trust with our customers through consistent, honest service.”